30 Second Ads The Transition From Linear To Connected Tv
The 30-Seconds Ad – How Things Have Changed The 30-Seconds Ad – How Things Have Changed The 30-seconds Ad format is still very prevalent to this day, however, linear TV has begun to move towards shorter and more numerous Ads during commercial breaks, whereas 30 sec ads are becoming more and more popular on CTV – A somewhat unforeseen trend. Over the last half-century or so, traditional TV featured programming which was 30-to-60 minutes in length, split up by several commercial breaks, each featuring several 30-second ads....
