How Perception Drives Apple Iphone Ownership Mobilityarena
However, this article is instead about articulating some insights from personal reflection and observations on individuals’ (i.e., existing and prospective customers) varying perceptions of Apple’s iPhone. Hence, I draw on my background and experiences in technology retail consultancy, and undertaking scholarly research on technology acceptance. To engage the subject matter, imperative questions include: what is the nature of different clusters of various perceptions about iPhone? How do they materialise, and even differ?...
