Film Marketing

But as the internet came to dominate modern movie culture, the purpose and value of the movie trailer also changed. Today, movie trailers have become an art form of their own. Fans wait like rabid wolves to catch the first glimpses of upcoming movies so they can make broad, sweeping judgement calls on how good the flick will be based upon the little bit of evidence given. Movie trailers in the 21st century are more than just teasers and advertisements....

But just as there’s a spectrum of movies from terrible to iconic, and just as there’s a spectrum of quality in movie trailers, the design of a great movie poster goes beyond mere marketing. A legendary movie poster can be a work of art, becoming so recognizable and historically important that it becomes a pop culture icon itself. These are the kinds of movie posters worth hanging up in your room or office....