Smartphone Market

But in the last three years, keen observers would have noticed a gradual shift in dynamics. TECNO Mobile and its siblings began to explore Asian markets in 2017 and have quickly drummed up a strong following there. What is now happening is that while new TECNO phones used to be announced and launched first in Nigeria, and then Kenya, these days, quite a number of them get announced and released first in one Asian market or the other....

The analyst firm, Canalys, reported a 13% decline in shipments during the first quarter. However, until now, the smartphone market witnessed even more ruination, as Canalys confirmed that the Indian smartphone market shrunk by nearly 50% in Q2 2020. In the report, Canalys said smartphone vendors faced a “diabolical situation”, dealing with low supply due to a complete halt in production and diminished demand, as online and offline retailers were prohibited from selling smartphones....